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<span data-contrast="none">As the world continues to change, innovation and reinvention are critical to adapting financial services to meet the evolving needs of low-income people and small businesses. To support financial providers on their innovation journeys to serve their customers better, we have collated the lessons we have learned in supporting our FSP partners globally in developing innovation centers, into a comprehensive toolkit. Our experience has shown us that successful innovation hinges on three core components: </span><span data-ccp-props="{}"> </span>
<ol>
 	<li><span data-contrast="none">Organizing for innovation</span><span data-ccp-props="{}"> </span></li>
 	<li><span data-contrast="none">The innovation process</span><span data-ccp-props="{}"> </span></li>
 	<li><span data-contrast="none">Sustaining a culture of innovation</span><span data-ccp-props="{}"> </span></li>
</ol>
<span data-contrast="none">Are you an innovation leader seeking to create a safe space for experimentation? <a href="https://content.accion.org/wp-content/uploads/2021/09/accion-innovation-methodology-guidance.pdf" rel="noopener noreferrer">Download our toolkit</a> to access practical guidance and resources to guide you on launching an innovation hub at your organization.</span><span data-ccp-props="{}"> </span>

<hr />

<h3>Un modelo para la innovación en los servicios financieros</h3>
<em>Presentamos las herramientas del Centro de innovación, una guía para crear un espacio para la innovación para proveedores de servicios financieros</em>

A medida que el mundo sigue cambiando, la innovación y la reinvención son fundamentales para adaptar los servicios financieros a las necesidades cambiantes de las personas de bajos ingresos y las pequeñas empresas. Para apoyar a los proveedores financieros en sus procesos de innovación para atender mejor a sus clientes, hemos recopilado las lecciones que hemos aprendido al apoyar a nuestros socios PSF a nivel mundial en el desarrollo de centros de innovación, y las convertimos en un conjunto de herramientas integral. Nuestra experiencia nos ha demostrado que la innovación exitosa depende de tres elementos centrales:
<ol>
 	<li>Organizarse para la innovación</li>
 	<li>El proceso de innovación</li>
 	<li>Sostener una cultura de innovación</li>
</ol>
¿Es usted un líder en innovación que busca crear un espacio seguro para la experimentación? <a href="https://content.accion.org/wp-content/uploads/2021/09/accion-innovation-methodology-guidance-spanish.pdf">Descargue nuestro kit</a> de herramientas para acceder a guías prácticas y recursos que lo guiarán en el lanzamiento de un centro de innovación en su organización.

A blueprint for innovation in financial services

<em>This article is the second of a six-part series on scaling financial inclusion as part of our <a href="/the-digital-transformation-guide-six-strategies-to-scale-financial-inclusion" target="_blank" rel="noopener noreferrer">digital transformation guide</a>.</em>

Most microfinance institutions originated as high-touch businesses, focused on meeting the needs of their customers through face-to-face interactions and cash-based transactions. While this model worked well to provide underserved populations with access to the responsible financial products they need, the heavy reliance on loan officers and physical branches results in higher costs and limits scalability. And during the pandemic, in-person contact has been off-limits in many communities.

The solution? Technology.

A purely digital financial services model — which relies on remote applications, processing, approval, and digital transactions — is very different from the high-touch, low-tech model of traditional microfinance institutions in ethos, culture, and style. But many financial service providers (FSPs) catering to the underserved face the reality that they cannot adopt a purely digital financial service model as some customers will continue to require high-touch service, while others may be comfortable transacting digitally. Therefore, the transformation of FSPs requires careful thought about how two very different operating models, one current and one future state, should be integrated under the same roof.
<h3>Putting digital transformation into practice</h3>
Choosing an appropriate operating model depends on institutions’ digital maturity and their desired end-state. While there is no right way to organize for digital transformation, there are three different approaches that companies can consider:
<ol>
 	<li>Fully integrating digital processes across all departments</li>
 	<li>Establishing a digital center of excellence within the organization to deliver new products</li>
 	<li>Creating a separate digital entity, or wholly owned subsidiary, that operates independently</li>
</ol>
<img class="aligncenter size-full wp-image-24065" src="https://content.accion.org/wp-content/uploads/2021/04/Accion-MAP-report-graphics-WEB_6-Org-design-overview.png" alt="Companies should carefully select an organizational design that will enable them to digitally transform." width="2000" height="1180" />

Keep in mind that organizational design can and should change over time. While some companies may like the dedicated focus of a separate or semi-integrated digital unit at the start, others may want to ensure digital capabilities become embedded across business lines over the longer term. To learn more, read Accion’s recently published <a href="/the-digital-transformation-guide-six-strategies-to-scale-financial-inclusion" target="_blank" rel="noopener noreferrer">digital transformation guide</a>, developed in partnership with the <a href="/institutional_partnerships/mastercard-center-for-inclusive-growth" target="_blank" rel="noopener noreferrer">Mastercard Center for Inclusive Growth.</a>

Through our partnership with Mastercard, Accion is helping several financial service providers digitally transform so that they can serve small businesses and families more effectively. To accomplish this, we’ve implemented variations of these organizational design approaches:
<h3>1. Fully integrated digital transformation model</h3>
In a fully integrated digital transformation model, digital capabilities and processes are interwoven across business lines, with all departments responsible for driving business agility, growth, and innovation.
<blockquote class="pullquote--right">“Unless we create the overall organizational environment around the digital culture, just releasing a digital product [won’t] solve the problem because the whole support system has to come along.” — Sasidhar Thumuluri, Managing Director and CEO, Sub-K IMPACT Solutions Ltd. in India</blockquote>
<a href="https://www.accion.org/clients/sub-k" target="_blank" rel="noopener noreferrer">Sub-K IMPACT Solutions</a>, a banking correspondent company in India, socialized digital transformation across their entire organization by utilizing town hall meetings at headquarters and in the field to educate employees on the value of digital. They trained nearly all staff to adopt a digital-first approach to customer acquisition, application processing, account servicing, and collections and put in place KPIs to drive forward a digital operating model. They also created several working groups with members from product, data strategy, training, compliance, marketing, call center, and agent networks to leverage the institution’s existing assets and infrastructure to offer a distribution model for digital products. These cross-functional teams work together to develop and implement digitally enabled, customer-centric products and services, ensuring Sub-K’s successful digital transformation and enabling the launch of their <a href="/banking-goes-digital-to-reach-rural-entrepreneurs" target="_blank" rel="noopener noreferrer">SARTHI fintech platform</a>.
<h3>2. A digital center of excellence</h3>
When establishing a digital center of excellence, <a href="https://neoventures.global/en/innovation-hubs-what-they-are-and-how-they-can-generate-results-for-large-companies/" target="_blank" rel="noopener noreferrer">or innovation hub</a>, FSPs must consider which existing assets within the business to leverage in new digital initiatives. Since this model requires departments like IT, marketing, audit, and compliance to significantly shift how they operate, plan, and resource themselves to support the new venture, it is crucial to make clear agreements on shared resources to achieve the organization’s priorities.

<a href="https://www.accion.org/clients/bancosol">BancoSol</a> serves more than one million low-income clients in Bolivia. They opted to develop an innovation hub responsible for leading the bank’s digital transformation to serve current customers better and shape BancoSol’s future. To encourage experimentation, they did not configure the innovation hub to have profit and loss (P&amp;L) responsibility immediately. Instead, the hub received freedom to develop a digitally native identity and culture, working closely with other business lines to deliver new products and services and leveraging the bank’s existing capabilities, including the tech stack, marketing, and operational staff. Additionally, the innovation hub focuses on building cutting-edge capabilities in human-centered design, data analytics, and open innovation, which will be embedded within the FSP as the skills mature. As the center of excellence progresses, the vision is to transition to a standalone digital unit with its own P&amp;L responsibility and acts as a service provider for the bank, charging for its services. This model has demonstrated success with <a href="https://www.dbs.com/innovation/dbs-innovates/spaces.html" target="_blank" rel="noopener noreferrer">DBS Asia</a> X and the <a href="http://innovation.brac.net/" target="_blank" rel="noopener noreferrer">BRAC</a> Social Innovation Lab.
<h3>3. Separate digital entity</h3>
A standalone digital unit is a powerful idea for many innovators in the industry. The allure of being able to build, test, learn, and launch products without having to worry about the FSP’s existing business operations is strong, but it is crucial that the strategy, focus, investment requirement, and management structure of the new unit is absolutely clear. One notable example is ALAT, Nigeria’s first fully digital bank. ALAT is a child company of the country’s oldest bank, Wema Bank. ALAT was built from the ground up to provide a branchless customer experience. Today, <a href="https://www.wemabank.com/alat-is-to-nigerian-banking-what-technology-is-to-humanity/" target="_blank" rel="noopener noreferrer">ALAT has over 200,000 active clients</a>, is Wema Bank’s primary banking platform, and brings significant transformation to the Nigerian banking industry.

For an organization to determine the best model to start with, they should consider several factors: whether their existing operations already reach their target customers, macro-level factors such as access to talent and the potential for partnerships, the digital maturity levels of the country and institution, and finally, whether the company has a culture of openness to change.

If you are interested in optimizing the organizational design at your institution as you look to transform digitally, we are happy to help. <a href="https://www.accion.org/advisory-contact" target="_blank" rel="noopener noreferrer">Reach out to us</a>.

<em><a href="https://www.linkedin.com/in/malavika-krishnan/" target="_blank" rel="noopener noreferrer">Malavika Krishnan</a> contributed to this article.</em>

How to choose the right approach to digital transformation

India is a global leader in financial inclusion. For over a decade, Accion has worked with and learned from India’s innovators, investors, and policymakers to expand economic opportunity for its people and businesses.

In India, over 80 percent of the population has a bank account — an impressive feat given the country’s huge size and geographic diversity. Driven by <a href="https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/digital-india-technology-to-transform-a-connected-nation" target="_blank" rel="noopener noreferrer">high rates of digital adoption</a> and near-universal coverage of Aadhaar, India’s national biometric digital identity program, India is rapidly extending financial services to the previously underserved. As of August 2020, around <a href="https://www.theweek.in/news/biz-tech/2020/08/28/jan-dhan-scheme-completes-6-years-over-40-crore-bank-accounts-opened.html" target="_blank" rel="noopener noreferrer">400 million bank accounts</a> were opened through the government’s flagship financial inclusion program — 64 percent of which were held by rural Indians.

While that is great progress, access to financial services for low-income individuals is largely restricted to basic bank accounts and remittance services. With over 65 percent of India’s 1.37 billion people living in rural areas, wealth creation and management tools, unfortunately, haven’t reached the masses at the outskirts. Relevant and appropriate wealth management solutions ensure that rural households have access to a full suite of financial services normally reserved for affluent clients and benefit from tailored guidance that empowers consumers to manage their finances better. Given that only <a href="https://economictimes.indiatimes.com/news/india/net-hesitancy-hiccups-for-rural-india-vax-drive/articleshow/82671780.cms" target="_blank" rel="noopener noreferrer">28 percent of rural India</a> has access to internet-enabled smartphones and many people have low levels of digital literacy, providing appropriate financial services through both in-person and digital channels is key to reaching the underserved in rural India.

<img class="size-full wp-image-24638 alignleft" src="https://content.accion.org/wp-content/uploads/2021/08/kasthuri-dvara-kgfs-client.jpeg" alt="Kasthuri, a client of Dvara in India" width="300" height="300" />In a small village in Tamil Nadu, Kasthuri looks after her two-year-old daughter and runs her own tailoring business. Her husband works overseas as a salesperson so he can earn more money to provide for their family. The pandemic caused severe financial difficulties for the family — her husband was unable to send money home, and her tailoring unit’s business suffered during India’s strict lockdown restrictions. Kasthuri started working with Dvara KGFS, a financial provider serving rural communities in India, to build her business and turned to their team for support during this difficult period. A Dvara KGFS wealth manager recommended the <a href="https://www.dvarasmartgold.com/" target="_blank" rel="noopener noreferrer">Dvara's "Digital Gold" micro-savings plan</a> to Kasthuri, which allows her to save in small, flexible installments based on her cash availability. This product enables Kasthuri to deposit and redeem her savings in either cash or gold. Kasthuri realized the importance of saving to create a financial safety net and now saves regularly to secure a safe future for her and her family.

<a href="https://www.dvarakgfs.com/" target="_blank" rel="noopener noreferrer">Dvara KGFS</a> helps to build the financial health of low-income populations by providing complete access to financial services for individuals and small businesses in remote rural India. Founded in 2008 as a non-banking financial institution, Dvara aims to support their rural customers’ wealth creation and financial wellbeing by using a combination of traditional physical branches and digital banking to bring credit, savings, and insurance to rural communities in India. With 294 branches across 51 districts in six Indian states, Dvara reaches over 1.16 million customers.

Accion has a long-standing relationship with Dvara KGFS as an investor. Now, as part of the <a href="/mastercard-and-accions-partnership-to-unlock-millions-of-underserved-microbusinesses" target="_blank" rel="noopener noreferrer">Mastercard and Accion partnership</a> to help small businesses operate in and benefit from the digital economy, Accion is supporting Dvara in its efforts to leverage technology to unlock efficiency and create optimal customer experiences. Because over 45 percent of Dvara’s customer base has access to a smartphone, Dvara is pursuing a hybrid approach that combines both tech and touch components to reach more financially excluded rural customers on both sides of the digital divide.

Digital tools fuel financial resilience in rural India

Over 1.7 billion individuals around the world are unbanked, with more than 3 billion people either poorly served or left out entirely by the financial sector. At Accion, we believe technology has the power to change that. Nearly 70 percent of unbanked adults own a mobile phone, giving rise to a new generation of digital financial services and an immense opportunity to drive financial inclusion forward.

Financial service providers (FSPs), marketplace platforms, fast-moving consumer goods companies (FMCGs), and other actors in the ecosystem that serve micro, small, and medium enterprises (MSMEs), face numerous strategic and operational challenges today. While digital technology continues to disrupt the financial sector and the world more broadly, as most interactions between MSMEs and their ecosystem partners are still manual, paper-based, and inefficient. With deep technical expertise and innovative approaches, <a href="/how-we-work/advise/accion-global-advisory-solutions" target="_blank" rel="noopener noreferrer">Accion Global Advisory Solutions</a> helps these players overcome the issues they face in driving change and accelerating the creation of enabling digital ecosystems.

With decades of on-the-ground experience combined with insights into new technologies, our global team delivers strategic and technical advisory support through integrated products and offerings, all toward a north star — creating economic opportunities and a financially inclusive world for MSMEs and low-income households. By addressing the most pressing issues facing financial inclusion, we help mission-driven organizations achieve scale, impact, and returns.

Strengthened by our key partnerships with <a href="/institutional_partnerships/mastercard" target="_blank" rel="noopener noreferrer">Mastercard Center for Inclusive Growth</a>, <a href="/institutional_partnerships/metlife-foundation" target="_blank" rel="noopener noreferrer">MetLife Foundation</a>, and <a href="/institutional_partnerships/fedex" target="_blank" rel="noopener noreferrer">FedEx</a>, to name a few, our work enables families and microbusinesses around the globe to reach their economic potential by expanding access to appropriate financial service options. This approach includes digital tools to manage their financial goals better and digitize business transactions. We firmly believe in giving people the financial tools they need to improve their lives and build resilience at a time when many are facing larger challenges than ever before.
<h3>So how do we make a difference?</h3>
Accion’s <a href="/how-we-work/advise/accion-global-advisory-solutions" target="_blank" rel="noopener noreferrer">advisory team</a> works closely with FSPs, marketplace platforms, FMCGs, and other ecosystem partners that are uniquely positioned to provide appropriate financial products to low-income individuals and underserved microbusinesses at scale, helping them improve their financial health and resilience.

<img class="aligncenter wp-image-24623 size-full" src="https://content.accion.org/wp-content/uploads/2021/07/accion-global-advisory-solutions-products-copy.png" alt="Accion's advisory services" width="800" height="281" />

Our advisory team applies customer-centric, data-driven, and tech-enabled solutions that help these institutions expand their engagement with MSMEs around the world and maximize their impact. We offer an evolving set of core products that integrate our broad expertise, including:
<ul>
 	<li><strong>Digital lending</strong>: We leverage our capabilities in payments, digital transformation, human-centered design, customer engagement, and data and analytics to deliver <a href="/series/demystifying-digital-lending-series" target="_blank" rel="noopener noreferrer">digital lending</a> solutions to more underserved clients in faster, more cost-efficient, and engaging ways.</li>
 	<li><strong>Digital payments</strong>: When small business owners can send and receive digital payments, they can run their businesses more efficiently. We connect MSMEs and FSPs to digital payments, decreasing both parties’ operational costs and offering greater convenience and flexibility for underserved customers. We facilitate win-win partnerships to integrate ecosystems, provide strategy and implementation support, and use customer insights to inform <a href="/topics/payments" target="_blank" rel="noopener noreferrer">digital payment</a> product design.</li>
 	<li><strong>Digital transformation</strong>: For merchants to easily access financial and other value-add services digitally, Accion recognizes that the entire ecosystem requires digital capabilities, third-party integrations, and customer-facing apps. Accion takes a holistic view of <a href="/topics/digital-transformation" target="_blank" rel="noopener noreferrer">digital transformation.</a> We design and implement digital strategies that help institutions realize their long-term ambitions while also connecting microentrepreneurs to the digital economy so that they can become more resilient. We have developed diagnostics to evaluate the digital skills of small merchants, and tools that help both FSPs and MSMEs build their digital capabilities.</li>
 	<li><strong>Supply chain finance</strong>: We offer a comprehensive <a href="/series/supply-chain-finance" target="_blank" rel="noopener noreferrer">supply chain finance</a> solution that optimizes working capital, reduces risk, and increases revenues. This solution enables FSPs and other supply chain actors to extend more services to existing and new merchants and achieve greater scale through close collaboration.</li>
 	<li><strong>Risk strategy and scorecards</strong>: Accion has developed in-house expertise in collecting, structuring, and analyzing data to realize the benefits of digitization. To help FSPs <a href="/topics/risk-and-credit-analysis" target="_blank" rel="noopener noreferrer">manage risk and leverage data efficiently</a>, we work to reduce credit risk through risk management frameworks, credit decision tools, propensity modeling, and underwriting techniques.</li>
 	<li><strong>Accion Design</strong>: Accion works with financial sector partners to create customer-centric products and services using <a href="/topics/human-centered-design" target="_blank" rel="noopener noreferrer">human-centered design</a>, behavioral science, and data science. This approach helps us build easy and intuitive products for customers to use when accessing services digitally and fuels innovation and transformation across organizations.</li>
 	<li><strong>Ovante</strong>: Created by Accion, <a href="https://ovante.org/" target="_blank" rel="noopener noreferrer">Ovante</a> is a digital learning platform that strengthens microentrepreneurs’ managerial, financial, business, and digital capabilities by incentivizing financially healthy behavior changes. This edtech tool enables MSMEs to build the skills they need to thrive in a competitive and digital world.</li>
</ul>
<a href="/how-we-work/advise/accion-global-advisory-solutions" target="_blank" rel="noopener noreferrer">Accion Global Advisory Solutions</a> helps established institutions serving MSMEs address their strategic and operational challenges head-on through our international expertise in strategy and business model development, ecosystem partnering strategy and implementation, platform and process architecture, and data-driven product design.

Over our 60-year history, Accion has made a tangible impact. We have:
<ul>
 	<li>Partnered with and served over 170 institutions in 55 countries around the world.</li>
 	<li>Empowered more than 10 million people to access credit through our partners, 70 percent of them being women.</li>
 	<li>Helped nearly 9 million people save money through our partner institutions.</li>
 	<li>Enabled over 715,000 micro, small, and medium enterprises to digitize their business operations.</li>
 	<li>Enrolled nearly 500,000 people in our financial education courses to date.</li>
</ul>
Accion Global Advisory Solutions has helped organizations like Destácame, a Chile-based personal financial management platform, <a href="/finding-a-path-to-financial-health-in-chile-one-step-at-a-time" target="_blank" rel="noopener noreferrer">redesign their website to build their users’ financial health</a> by developing simple diagnostics, customized user journeys, and digestible tips. Since January 2020, the platform has attracted over 1 million visitors. In India, Accion Global Advisory Solutions is helping Annapurna Finance Limited develop a digital strategy that will enable the bank to serve its 1.7 million clients more effectively. As part of this strategy, we worked with Annapurna Finance Limited to launch a new <a href="/women-entrepreneurs-get-back-to-business-in-india" target="_blank" rel="noopener noreferrer">digital emergency loan</a> to assist group lending customers as they recover from the pandemic.

Together with our partners, we’re building a digitally integrated ecosystem that delivers high-quality, affordable financial tools and services to MSMEs around the world so we can create an inclusive world with economic opportunity for all.

<em>Please </em><a href="https://www.accion.org/advisory-contact"><em>reach out</em></a><em> to see how we can work together towards a more financially inclusive world.</em>

<em><a href="https://www.linkedin.com/in/malavika-krishnan/" target="_blank" rel="noopener noreferrer">Malavika Krishnan</a> contributed to this article.</em>

How Accion Global Advisory Solutions makes a financially inclusive world a reality

Though Nigeria’s government has set ambitious goals for financial inclusion, the majority of its people lack a formal bank account. Accion has worked in the country since 2007 to expand access to financial services.

<em>This article is the first of a six-part series on scaling financial inclusion to accompany our <a href="/the-digital-transformation-guide-six-strategies-to-scale-financial-inclusion">digital transformation guide</a>.</em>

During India’s first strict COVID-19 lockdown, <a href="/women-entrepreneurs-get-back-to-business-in-india">Papina Das, a dairy business owner in Odisha</a>, faced plummeting sales and an unstable income when people in her village avoided visiting the local market and stopped buying her cows’ milk. In the face of unpredictable challenges, digital financial tools can help micro, small, and medium enterprises (MSMEs) owners like Papina build resilience by giving them access to credit, payments, insurance, and business management advice. However, low-income individuals and small business owners don’t always have the digital skills, attitudes, and behaviors they need to use such tools. While some people are comfortable using technology in their daily lives, many lack access to smartphones or stable internet connections, and others simply do not trust or feel comfortable using unfamiliar digital financial services. With customers spanning many different levels of digital awareness, how do financial service providers effectively bridge the <a href="https://stats.oecd.org/glossary/detail.asp?ID=4719" target="_blank" rel="noopener noreferrer">digital divide</a> to support their clients and reach the most vulnerable?

<a href="/institutional_partnerships/mastercard-center-for-inclusive-growth" target="_blank" rel="noopener noreferrer">In partnership with the Mastercard Center for Inclusive Growth</a>, Accion recently published a guide to help financial providers (FSPs) navigate the complexities of <a href="https://www.accion.org/the-digital-transformation-guide-six-strategies-to-scale-financial-inclusion">digital transformation</a>. We uncovered three key strategies to combat the digital divide that prevents FSPs from reaching clients in need of financial services.
<h3>1. Communicate how digital products help customers improve their businesses</h3>
<blockquote class="pullquote--right">“Our digital transformation goes hand-in-hand with our clients’ digital transformation.” - Verónica Gavilanes, General Manager, Microfinance, Banco Pichincha in Ecuador</blockquote>
For small business customers accustomed to using cash, the value proposition of switching to digital payments can be difficult to understand — particularly when customers perceive cash to be free and more secure. Communicating the benefits of digital products by using clear messages that resonate with small merchants can help them overcome their initial hesitation.

<a href="/helping-small-businesses-build-resilience-in-ecuador" target="_blank" rel="noopener noreferrer">Banco Pichincha</a> is the largest financial institution in Ecuador. As the bank undergoes a complete, large-scale digital transformation, they recently launched <a href="https://www.pichincha.com/portal/canales-de-atencion/deuna" target="_blank" rel="noopener noreferrer">Billetera deUna!</a>, a mobile wallet that supports secure, real-time payments for their customers. While the application has been downloaded more than 118,000 times, this is concentrated among high-income segments, with much lower uptake at the base of the pyramid.

<a href="https://datatopics.worldbank.org/g20fidata/country/ecuador" target="_blank" rel="noopener noreferrer">Nearly eight in 10 Ecuadorians have mobile phones</a>, but only <a href="https://globalfindex.worldbank.org/sites/globalfindex/files/countrybook/Ecuador.pdf" target="_blank" rel="noopener noreferrer">32 percent of those with phones are currently using them to make digital payments</a>. Cash still accounts for about <a href="https://blogs.worldbank.org/jobs/why-digital-payments-are-key-entrepreneurs-success" target="_blank" rel="noopener noreferrer">40 percent of payments</a>, with cash being particularly prevalent in rural communities. Using insights into their customers’ adoption barriers, Banco Pichincha has redesigned the user experience for underserved microbusinesses with a clear and compelling value proposition. In parallel, the bank is using Accion’s edtech platform, <a href="/clients/ovante" target="_blank" rel="noopener noreferrer">Ovante</a>, to help their microfinance customers gain the digital literacy and skills they need to use the platform.
<h3>2. Design for both sides of the digital divide</h3>
FSPs that serve low-income people and businesses face the challenging reality that some of their customers do not yet have access to digital devices and will continue to depend on high-touch services offered through the traditional microfinance model. At the same time, they have client segments that prefer the accessibility, convenience, and speed that digital financial services can provide.

<img class="aligncenter size-full wp-image-24060" src="https://content.accion.org/wp-content/uploads/2021/04/Accion-MAP-report-graphics-WEB_3-Digital-divide.png" alt="The digital divide" width="2000" height="1000" />

India’s <a href="/expanding-the-benefits-of-a-growing-digital-economy-in-indonesia-and-india" target="_blank" rel="noopener noreferrer">Annapurna Finance Limited</a> serves 1.9 million group lending customers who would otherwise lack access to high-quality, affordable financial services. When pandemic-induced lockdowns effectively ended group meetings, members found themselves without much-needed finance at a time when economic vulnerability skyrocketed.

While only 10 percent of Annapurna’s group lending customers currently own a smartphone, a greater percentage has access to less advanced feature phones. To address the digital divide, Accion worked with Annapurna to create an SMS-based, digitally accessible emergency loan product that incorporates both tech and touch. For example, interested customers can provide details directly to their loan officer for their application and receive an emergency loan limit if qualified. Once deployed, a customer can access the funds at any time without interacting with a person by sending a simple SMS to a dedicated phone number, which then disburses the money to the customer’s loan account.

We designed the solution to easily upgrade to a smartphone version so that customers can grow with the platform as they gain digital skills. For the more digitally savvy segment of Annapurna’s MSME clients, we are supporting the bank in developing an end-to-end digital loan that allows clients to apply without needing to speak directly to a loan officer and make all repayments remotely.
<h3>3. Balance tech and touch strategies</h3>
Human interaction continues to be critical in delivering financial services to the poor as personal interactions <a href="/the-tech-touch-balance" target="_blank" rel="noopener noreferrer">build trust, establish relationships, and engage customers</a>. For customers with low digital maturity, FSPs should think strategically about hybrid models that leverage digital to automate manual processes while still maintaining the human touch that customers value.
<blockquote class="pullquote--right">“Our approach is to first understand our customers, understand the segment that we want to serve, understand how digitally mature they are, and then reach out to them [in a way that is uniquely suited to the circumstances].” - Taiwo Joda, Managing Director and CEO, Accion Microfinance Bank in Nigeria</blockquote>
<a href="https://www.accionmfb.com/" target="_blank" rel="noopener noreferrer">Accion Microfinance Bank</a> (Accion MfB), one of Nigeria’s most successful microfinance institutions, aims to make digital their new norm and encourages digital behaviors in their client base. As part of this goal, they made the end-to-end application process for their new digital loan accessible only through a mobile app or web portal. But Accion MfB knew that not all their customers are ready for a fully digital process, so they designed the product to allow customers to initiate the digital loan application process through several different channels. Using USSD mobile codes, customers can submit a request for digital assistance, which prompts the call center to reach out to the client and understand their characteristics and comfort level with digital applications. The call center agent may then direct applicants to one of the self-service channels to complete an application online or may refer applicants to a branch where a staff member can assist with a loan application.

Finally, after noticing discrepancies between customers who were initially denied online but later approved after visiting a physical branch, Accion MfB also made several changes to the digital loan application to more closely resemble how an account officer would ask questions. They also integrated more customer support, examples, and tips.

To bring useful financial tools to underserved MSMEs in a way that promotes trust and comfort, financial providers need to tailor their digital approach to their customers’ varying levels of digital skill and access. FSPs should be deliberate and thoughtful about how they reach clients on both sides of the digital divide: leaning into digital channels, while continuing to leverage physical networks like branches, loan officers, and groups. Meeting clients where they are will promote greater digital adoption and <a href="/the-digital-transformation-guide-six-strategies-to-scale-financial-inclusion" target="_blank" rel="noopener noreferrer">ultimately fuels the digital transformation of low-income individuals and small businesses.</a>

<em>Malavika Krishnan contributed to this article. </em>

Three ways to bridge disparities and close digital gaps for MSMEs

In 1889, George Eastman wanted to make photography accessible to everyone, which inspired him to invent rolled film and the first user-friendly camera called Kodak. He started the Eastman Kodak Company and created a culture that mirrored his own drive for creativity and innovation. In the early years, this emphasis on innovation led to risky ventures like investing in color film. Decades later, in 1977, an engineer came to the Kodak leadership team with another innovative idea — the digital camera. But the Kodak leadership team could not imagine a future where consumers preferred the immediate gratification of seeing a photo on a screen over having photos developed on paper and decided not to invest in the technology. As we now know, that was a mistake and digital cameras eventually took over the photography industry. While Kodak tried to reverse course by <a href="https://hbr.org/2002/05/disruptive-change-when-trying-harder-is-part-of-the-problem" target="_blank" rel="noopener noreferrer">spending billions in technology</a>, it never recovered its culture of innovation. As a result, Kodak filed for bankruptcy in 2012 and became a cautionary tale: it is not technology that makes an organization successful; <em>it is the ability of the organization to continuously transform itself</em>.

For over six decades, Accion has supported numerous financial service providers as they’ve transformed their organizations so that they can better meet the needs of the financially vulnerable people and businesses they serve. For organizations focused on improving the lives of low-income populations, adopting technology to digitally transform their business and services can feel risky. These digital transformations are complex and require investments in resources and time, a vision for the future, and behavior change.

To help organizations pinpoint the key areas of focus for driving successful and continuous transformation, Accion created an <a href="https://dtsurvey.accion.org/people-culture" target="_blank" rel="noopener noreferrer">assessment tool for financial service providers to evaluate their people and culture capabilities</a>. The diagnostic determines how prepared institutions are to undertake a digital transformation. It also offers practical steps for creating the work environment needed to succeed in a digital-first business landscape. The assessment focuses on the four areas that are crucial for any transformation:
<ul>
 	<li><strong>Values and culture.</strong> When there is a culture of trust, employees work collaboratively, keep each other accountable, focus on the customer, and take ownership of their work — all essential ingredients for a successful digital transformation. In this diagnostic, we evaluate the behaviors that support continuous learning, the value of openness, and experiential learning. We assess how employees’ actions align with their organization’s values and how the current environment supports innovation.</li>
 	<li><strong>Organizational design.</strong> An institution’s organization can determine its business model’s flexibility and if there is space to learn and grow. This diagnostic will assess how decisions are made within the organization and whether existing structures and teams are creating roadblocks or positioning the organization to pivot quickly.</li>
 	<li><strong>Talent.</strong> An organization’s workforce must have the right skill sets, behaviors, and mindsets to drive its evolution to the desired state. This diagnostic assesses how your organization is currently utilizing talent, cultivating an agile mindset, and providing opportunities for continuous learning and experimentation.</li>
 	<li><strong>Leadership.</strong> Leaders create the vision and set the tone for digital transformation within an organization. Good leadership should analyze data and take calculated risks, reward creativity in the face of an ever-changing market, and most importantly, obsess over the customer experience. In this diagnostic, we offer key recommendations for how your leadership can ensure the organization thrives through its digital transformation.</li>
</ul>
As Kodak’s leadership team learned, technology is solely an enabler for an adaptable business. The real keys to building a culture of innovation that will sustain disruption and constant change are an organization’s <em>people and culture</em>. To digitally transform, an organization must codify innovation into its DNA. For mission-driven organizations, a focused approach to creating an innovative culture is particularly crucial not only to create a sustainable business model, but also to ensure the businesses and people served are able to evolve and thrive through this digital era.

Take our <a href="https://dtsurvey.accion.org/people-culture" target="_blank" rel="noopener noreferrer">people and culture assessment</a>, also <a href="https://dtsurvey.accion.org/gente-cultura" target="_blank" rel="noopener noreferrer">available in Spanish</a>, to see where your organization is on its journey toward a culture of innovation.

<em>This assessment was developed as part of an <a href="https://www.accion.org/mastercard-and-accion-partnering-for-inclusive-growth" target="_blank" rel="noopener noreferrer">ambitious program with the Mastercard Center for Inclusive Growth</a> to help millions of underserved microbusinesses successfully operate in — and benefit from — the digital economy.</em>

Create the culture of innovation needed for digital transformation

Among the many different impacts of the COVID-19 crisis, there has been an undeniable spike in the amount of digital transformation occurring across almost every industry as organizations adapt their businesses to a more digital world. In one year, companies of all regions and sizes have accelerated the digitalization of their internal operations and customer interactions to levels they expected to reach in three or four years. The <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever" target="_blank" rel="noopener noreferrer">share of digitally enabled products offered in their portfolios has also accelerated by up to seven years</a>. The speed with which companies reacted to COVID-19-related changes is even more impressive as many businesses moved to adapt to these changes 20 times more quickly than they had thought possible before the pandemic. The backbone responsible for these astonishing transformations is the same worldwide: the companies’ tech teams.
<h2>Hiring tech talent has never been easy, and it’s about to get harder</h2>
From full-stack developers to data scientists to security specialists, recruiting high-quality tech teams has always been a major challenge for organizations. Qualified candidates can be difficult to find, expensive to hire, and accustomed to working remotely, creating a perfect combination for a competitive hiring environment among employers. And now, the race to recruit tech workers is only get fiercer.

Despite the increase in global unemployment in the last year — <a href="https://www.ilo.org/wcmsp5/groups/public/@dgreports/@dcomm/documents/briefingnote/wcms_767028.pdf" target="_blank" rel="noopener noreferrer">nine percent of working hours were lost compared to 2019, equaling more than 250 million jobs</a> — the demand for digital skills continues to grow. The total number of technology-oriented jobs may increase <a href="https://news.microsoft.com/apac/2020/12/15/re-envisioning-the-workforce-skilling-today-to-thrive-tomorrow/" target="_blank" rel="noopener noreferrer">nearly five-fold by 2025, rising from 41 million in 2020 to 190 million in 2025</a>.

Under these circumstances, emerging markets will face an even bigger hiring challenge, as they must compete with tech giants like the US and Europe for scarce talent. Geographical boundaries continue to be torn down as remote work allows big tech companies to hire foreign talent. Unable to match their capacity to pay high salaries, companies in regions like Latin America — especially small and medium-sized companies — will need to find creative ways to source and retain IT workers.
<h2>Brazil is in the middle of a perfect storm</h2>
On top of the acceleration of digital transformation and the global competition for tech talent, Brazil has another problem as the local startup scene gains momentum. Though this is a positive trend, it is a challenge that threatens to make the gap between supply and demand for talent even larger. The local startup ecosystem has been growing at impressive rates in recent years, and the funding from venture capital firms to local tech startups has reached all-time highs. <a href="https://www.forbes.com/sites/angelicamarideoliveira/2021/04/03/brazil-tech-round-up-unicorn-hotmart-closes-new-round-vc-activity-in-brazil-digital-government-online-stalking/?sh=c0f5b113df4c" target="_blank" rel="noopener noreferrer">In Q1 2021 alone, almost $2 billion was invested into the sector</a>, more than half of what was invested during all of 2020. For small startups trying to source IT workers, this means that they must fight their way through international players, large corporations, and well-funded local tech companies.

This sudden increase in demand didn’t take long to shake the market. <a href="https://blog.revelo.com.br/salarios-da-area-de-tecnologia/" target="_blank" rel="noopener noreferrer">In 2020, the average salaries for the IT sector went up around 30 percent</a>, with developers being the most sought-after workers, accounting for almost 70 percent of the open positions. With <a href="https://cio.com.br/carreira/qual-e-o-perfil-dos-desenvolvedores-no-brasil-e-quanto-ganham-em-media/" target="_blank" rel="noopener noreferrer">more than 75 percent of companies looking for senior and semi-senior developers</a>, two big questions arise: How does the country attract more Brazilians to become junior developers? How can they quickly enable those workers to become senior developers? The answers won’t come from traditional education models. It is expected that an additional 420,000 IT professionals will be needed by 2024. However, <a href="https://economia.uol.com.br/reportagens-especiais/mercado-de-trabalho-busca-desenvolvedores-ti/#page5" target="_blank" rel="noopener noreferrer">the current education system is only graduating 46,000 students per year</a>.
<h2>Seeking creative solutions for hiring</h2>
Tech companies have different approaches to hiring talent: they leverage head-hunters, rely on in-house scouting teams, reach out to their networks, and partner with entrepreneurship hubs. No matter how many strategies these companies may have to recruit new employees, their efforts will be useless unless more developers are trained every year. With a traditional education sector that has not been able yet to evolve and meet the needs of the market, new models have appeared to try to solve the shortage of tech talent. From online course platforms like Udemy or Codeacademy to coding academies like Digital House to intense coding bootcamps like Brazilian Trybe or <a href="/a-fintech-cultivates-tech-talent-in-latin-america" target="_blank" rel="noopener noreferrer">Accion Venture Lab’s portfolio company Henry</a>, many startups are working towards the same goal: training better developers in a more efficient way.

As employers realize that some of these emerging models are not only providing fast education but also equipping their graduates with the latest tech tools, improving their much-needed soft skills, and putting them to the test under a true work environment, we might see the talent gap start to close while digital transformation continues to move full steam ahead. Ultimately, these solutions will help more people find employment while helping more businesses succeed in a more digital world.
<h2>Join us for our next webinar</h2>
This blog is part of a <a href="/now-is-the-time-for-fintech-entrepreneurs-in-brazil" target="_blank" rel="noopener noreferrer">series of articles</a> and webinars Accion Venture Lab has launched with the support of FedEx to help Brazilian SMEs overcome some of the challenges they are facing during the COVID-19 crisis. In our upcoming webinar on July 14, startups will share how they source and retain the best tech talent in Brazil and discuss with other players in the industry how they are helping to solve the need for developers with innovative education models.

Hiring tech talent is becoming an odyssey in Brazil

Twenty years ago, Sadashiva Das started cooking and selling panipuri, a popular street food made of fried flatbread and flavorful fillings. It took several years for him to build his reputation in the bustling market area of Khurda, located in the Odisha province of eastern India. As his panipuri business took off, Sadashiva was able to feed and provide for his family. The income he earned from his business also allowed him to send his son and daughter to college.

Like other street vendors across India, Sadashiva had to close his panipuri business — the only source of income for his family — when the COVID-19 pandemic began. Because coronavirus is highly contagious, he was unsure when he would be able to restart his business, if at all. Without the income from his food stall, the lack of cash became a major problem for him, and he recalled that he nearly slipped into a depression. He didn’t have enough savings to last for another few months, so he picked up a job as a daily wage worker to make ends meet.

After six very challenging months, Sadashiva learned that he could apply online for a loan to give his business some relief during this crisis. Although the online registration process is fairly easy, Sadashiva struggled because he doesn’t have much experience using technology. As a client of <a href="https://annapurnafinance.in/" target="_blank" rel="noopener noreferrer">Annapurna Finance Ltd.</a>, a microfinance institution and Accion partner in India, he received support through the loan process and Annapurna’s staff walked him through the online registration process.

Annapurna recognizes that technology can help their team to reach more clients, provide better customer support, improve the efficiency of their operations, and launch digital products that help microentrepreneurs stay in business. The pandemic has accelerated their focus on digitization. But many of their clients — especially those living in rural areas — need extra support to learn how to use digital tools. To build digital products that work for Annapurna’s clients, we surveyed Annapurna’s small business owner customers to understand <a href="https://www.accion.org/critical-lessons-from-a-survey-of-small-businesses-in-india" target="_blank" rel="noopener noreferrer">their experience and confidence using technology, how gender gaps affect digital access, the role of misinformation, and more</a>. Through <a href="https://www.accion.org/mastercard-and-accions-partnership-to-unlock-millions-of-underserved-microbusinesses" target="_blank" rel="noopener noreferrer">Mastercard and Accion’s partnership</a>, we're working with Annapurna to develop new digital loan products for the micro, small, and medium enterprises they serve.

One month after he applied for the street vendor loan, Sadashiva received the disbursement he needed to restart his business. He reopened his panipuri stall while following the government’s pandemic safety measures, and his sales slowly returned. But while vaccines have rolled out and infections have dropped in countries like the United States, India is still facing devastating COVID-19 outbreaks. Skyrocketing cases have overloaded India’s health system and new lockdowns have left small business owners out of work again. Digital financial tools can help small business owners to weather this crisis, find a way to reopen their businesses safely, and help us to <a href="https://www.accion.org/growing-disparities-threaten-an-inclusive-recovery" target="_blank" rel="noopener noreferrer">create a more inclusive recovery for all</a>.

A digital loan helps a street vendor get back on his feet

[embed]https://vimeo.com/559131863[/embed]

In the Northern Triangle — Guatemala, Honduras,  and El Salvador — a combination of poverty and violence is driving mass migration to the United States. Nearly half of all residents in these countries earn less than US$5.50 per day, and more than 300,000 jobs have been lost due to the pandemic.
<p class="xmsonormal">Digital and financial inclusion is a key focus area in the White House’s strategy to address mass migration. <span style="color: black;">As a founding partner in Vice President Kamala Harris’ recent call to action to support economic development in the Northern Triangle, Accion </span><a href="https://www.accion.org/accion-joins-white-house-call-to-action-to-support-economic-opportunity-in-the-northern-triangle" target="_blank" rel="noopener noreferrer">recently announced a new commitment</a> to support families and small businesses in the region and <span style="color: black;">help address some of the root causes of migration.</span></p>
Accion’s microfinance partners have been working in the region for nearly three decades, serving people and small businesses in communities without access to banks. Today, microfinance institutions reach 9 percent of the region’s population. With additional capital, investments in digital transformation, and strategic partnerships, these financial institutions aim to scale their efforts and help even more people expand their farms, build small businesses, and increase their incomes — empowering people to find economic opportunity at home.

During this session, we heard from leading financial institutions working to support micro and small businesses in the region and learn what they are doing today to enable vulnerable people to gain an economic foothold in their home countries. We explored the opportunities for leveraging new partnerships and technologies to expand this impact.

A Spanish recording is available below.
<h2>Speakers</h2>
<ul>
 	<li><b data-stringify-type="bold">Edgardo Perez</b>, General Manager, Fundación Génesis Empresarial, Guatemala
<b data-stringify-type="bold"></b></li>
 	<li><b data-stringify-type="bold">Julio Cesar Herbas</b>, General Manager, Banco Popular, Honduras
<b data-stringify-type="bold"></b></li>
 	<li><b data-stringify-type="bold">Luis Castillo</b>, President, SAC Integral, El Salvador</li>
 	<li><em>Introductory remarks: </em>Fernando Maldonado, Team Lead, Digital Finance, USAID</li>
 	<li><em>Moderator: </em>Esteban Altschul, COO, Accion</li>
 	<li><em>Remarks: </em>Maria Camila Gomez, Vice President, Latin America Program Management, Accion</li>
</ul>

Driving economic opportunities in Guatemala, Honduras, and El Salvador

In New York City, we’re removing our masks. Restaurants and small businesses are filling with customers again. Vaccines are plentiful. The city is returning to a new normal.

Meanwhile, in Mumbai, people are getting sick and the health system is dangerously overloaded. People are literally dying in the streets. New lockdowns are making it even harder for small businesses and families to make ends meet.

And in Bogota, thousands of people are protesting. Inequality is growing and there is widespread anger and worry about what the future looks like.

This is the world we now live in. The disparity between the developed and the developing world has never been greater—and it is growing. This is not good.

Accion is a global nonprofit dedicated to creating a financially inclusive world. We work with partners around the world to help disadvantaged people get the financial tools they need to build better lives. The disparities we are seeing have never been more extreme. I fear that, without significant action, they will get much worse.

We have never lived through a global pandemic of this magnitude. It is human nature that, as we face extreme challenges, we focus on trying to solve the most local of problems. And that’s what we’ve seen. During the pandemic, philanthropy has become locally focused. But, now, we need to change that.

As we take off our masks, we need to open our eyes to devastating disparities around the world. We need to create the world we aspire to live in—and take the steps to get there. We need to help vulnerable people in the developing world get through this crisis—and rebuild their lives.
<h3><strong>Going digital to build an inclusive recovery</strong></h3>
In addition to helping vaccinate the rest of the world, the U.S. and wealthy nations must work to create an inclusive recovery for all. A great way to support that goal is to leverage digital technology to help more people, families, and small businesses start participating in the digital economy and build financial resilience.

One small silver lining of the pandemic has been the widespread adoption of digital financial services. When face-to-face transactions weren’t possible, if you had a digital alternative, you seized it. If you could pay a bill without leaving your home, you did. So we’ve seen a huge uptake in digital tools that offer more security, flexibility, and opportunities than cash. <a href="https://www.gsma.com/newsroom/press-release/mobile-money-accounts-grow-to-1-2-billion-in-2020/">A recent report from GSMA</a> found that mobile money accounts grew by 13 percent in 2020 to more than 1.2 billion—and remittances sent via mobile money exceeded $1 billion per month for the first time ever. These are encouraging signs.

But this is just a first step. We need to build on this and help people use these tools to achieve meaningful financial inclusion. More than just payments, we need to provide the financial tools of resilience: savings, insurance, and appropriate credit. We need to help small mom-and-pop shops digitize and manage themselves better, faster, and safer. And we need to make sure that the most vulnerable people in the world have the digital literacy to use these tools well and to get the most out of them.

<a href="https://www.accion.org/campaign-build-resilience">With your support</a>, we will continue to help those most affected by the pandemic and those most at risk of being left behind. Together, we will expand the reach, quality, and affordability of critical tools that help adapt against today’s challenges, build financial resilience, and lay the foundation for an inclusive recovery. If we can do this, ultimately, we can emerge from the pandemic and build a global economy that can work for everyone. That’s our vision.

Growing disparities threaten an inclusive recovery

<em>This article was originally published on <a href="https://nextbillion.net/covid19-small-businesses-digital-financial-services-data/" target="_blank" rel="noopener noreferrer">NextBillion</a>.</em>

Before COVID-19, small merchants globally were gradually beginning to see the power of digital financial services. Transitioning to digital services helps small businesses transact faster, smarter and safer, and opens up credit options and other benefits. It also increases their financial inclusion, which gives them the tools to achieve financial security and grow their businesses. Yet despite these benefits, many micro and small enterprises have been slow to move past their traditional, cash-based operations.

But then the pandemic struck, bringing a new awareness of the drawbacks and dangers of relying on cash. Suddenly, digital access to financial services was more than a “maybe someday” — it was an urgent priority.

In the early months of COVID-19 shutdowns, <a href="/bolivias-small-businesses-need-innovative-products-to-help-them-grow" target="_blank" rel="noopener noreferrer">BancoSol</a> in Bolivia — the first regulated commercial bank in the world dedicated to micro and small entrepreneurs — saw its digital transaction volumes rising. It soon realized that speeding up its digitization efforts would be key to a lasting recovery for Bolivia’s small merchants, by enabling BancoSol to stay in touch with its customers and continue to support them throughout the pandemic. BancoSol serves 1.5 million microentrepreneurs in Bolivia, where the informal small business sector employs <a href="https://www.smefinanceforum.org/data-sites/msme-country-indicators" target="_blank" rel="noopener noreferrer">more than half the country’s population</a>, the majority of whom still operate in cash. By shifting its many microentrepreneur customers to digital services, the bank could help them weather the pandemic.

BancoSol also realized that these businesses’ long-term resilience would be enhanced if they maintained their usage of digital financial services even after the crisis, so it committed to making this new trend stick. The only question was: How?

An answer to that question came via a <a href="https://www.accion.org/mastercard-and-accion-partner-to-unlock-growth-for-millions-of-underserved-microbusinesses-around-the-world" target="_blank" rel="noopener noreferrer">first-of-its-kind partnership</a> between Accion and Mastercard, which aims to empower microbusinesses to join and benefit from the digital economy, while boosting their financial inclusion. Over the past year, the partners have been supporting BancoSol to integrate responsible data use by the organization in order to better serve their customer base of microentrepreneurs.

Like many microfinance organizations, BancoSol has years of customer data. But it often didn’t know what to do with all that information. To help the bank derive data-driven insights with the objective of expanding financial inclusion for microbusinesses in Bolivia, 40 Mastercard volunteers in Bogota, Colombia and Arlington, Virginia gathered virtually in a 36-hour “datathon.” The goals of the exercise were to understand how to enable digital adoption by more BancoSol customers, better serve them with more products and retain them over the long term. While planning for the datathon had begun prior to the pandemic, its findings proved to support BancoSol’s efforts to help its customers recover from the crisis and build financial resilience. The datathon developed the methodologies and a proof of concept for how BancoSol and other microfinance institutions can take a more data-driven, customer-centric approach. Below are the three steps it identified for tapping into customer insights to better serve the needs of micro and small business customers.
<h2>Using data to improve digital financial services for micro and small businesses</h2>
<strong>Start by understanding your typical digital customer:</strong> Analyzing customer banking patterns can help identify customer segments that are most likely to go digital. In BancoSol’s case, data-driven insights indicated that its typical digital app customer was more likely to be female, and more likely to be younger compared to the average BancoSol client. By better understanding the typical digital customer, BancoSol can prioritize the customer segment that may be most-inclined towards digital adoption.

<strong>Equip loan officers with insights to match customers with products that meet their needs: </strong>The datathon analysis indicated that app users made nearly twice as many deposits as other users — linking digital adoption with increased usage. As <a href="https://www.cgap.org/blog/financial-services-build-resilience-face-crises-covid-19" target="_blank" rel="noopener noreferrer">research has shown</a>, greater use of financial products, whether that’s insurance, savings or credit, makes small businesses more resilient to shocks like COVID-19 and also ensures the bank’s own sustainability. Equipped with these kinds of insights, BancoSol was able to streamline the app experience to better match customer expectations and develop clear messaging for loan officers to better communicate key benefits of going digital.

<strong>Retain customers by being proactive, not reactive: </strong>The datathon also offered insights on customer retention enabling the bank to reduce attrition by proactively engaging customers before they begin to disengage. The data-driven insights also suggested that a digital connection can improve retention in the absence of an in-person connection — a critical benefit in this era of social distancing.
<h2>Helping more financial service providers reap the benefits of data</h2>
Insights like these can help more inclusive financial service providers use their data to become more customer-centric. “The data was always there,” said Carlos Otalora Martínez, national manager of information technology at BancoSol, referring to the bank’s customer data. “But now we see it in a different way, with more value. This fact led us to delve into organizational changes to better leverage the data, as well as ensure that the data is structured, clean and available for consumption — actions that we are already taking with the impetus provided by the datathon exercise.”

As a next step, Accion plans to develop a playbook outlining the processes and methodologies used during the datathon, so other inclusive financial service providers can use their own internal data to drive their digital transformation. The playbook will include customer segmentation concepts, as well as guidance on using statistical modeling to prioritize customers and personalize their experiences.

For BancoSol, the datathon revealed the potential of data to better support the millions of small merchants who are working hard to stay in business — and who power the Bolivian economy. If other financial inclusion-focused institutions in other markets leverage their data to similar effect, they can help to speed a digital transition that can help reduce the economic damage of the pandemic, and set micro and small enterprises on the path toward greater success after the crisis has ended.

<em>Written in collaboration with <strong><a href="https://nextbillion.net/authors/aaron-lewin/" target="_blank" rel="noopener noreferrer">Aaron Lewin</a>,</strong> Associate Managing Consultant at <a href="https://www.mastercard.us/en-us/vision/who-we-are.html" target="_blank" rel="noopener noreferrer">Mastercard</a></em>.

COVID-19 is showing small businesses the benefits of digital financial services

As the spread of COVID-19 first escalated to frightening levels, nations around the world took drastic action. Lockdowns and travel restrictions caught millions of small businesses off guard. Many shuttered their doors, while others were able to adapt to the circumstances.

Chakrapani, a client of Accion’s partner Sub-K IMPACT Solutions Ltd., owns a small <em>kirana </em>(general goods) store with his wife, catering to the daily needs of neighborhood residents in Hyderabad, India. The store remained open during India’s lockdown because it provides essential goods. Given travel restrictions, more families started depending on Chakrapani’s store to meet daily needs, and traffic in his store doubled. To cater to growing demand, Chakrapani started accepting digital payments through his previously unused mobile wallet account. He also offered home deliveries, stocked up on a variety of in-demand items, and increased his distributor network, all through his mobile device.

Digital tools can help more micro, small, and medium enterprises (MSMEs) like Chakrapani’s build resilience in unpredictable times by expanding access to tools like credit, payments, insurance, and business management advice. This can lay the foundation for an inclusive economic recovery from the ravages of the pandemic.

In November 2018, the Mastercard Center for Inclusive Growth and Accion launched a partnership to transform millions of underserved MSMEs around the world and help them participate in, and benefit from, the digital economy. Among other efforts, the partnership is reaching this goal by driving the digital transformation of financial service providers (FSPs) to help them serve more small businesses and families more effectively.

This work coincides with broad changes in customer behavior that have accelerated as a result of COVID-19. Significant portions of the economy have moved online, and as more interactions become remote, they expose gaps in the operational resilience of traditional financial institutions. In turn, these providers have put more energy into digital transformation efforts to reach and support customers in need.

We are now two years into our four-year partnership, and our teams and the institutions we are working with around the world have learned (and continue to learn) so much. Accion’s advisory team has worked hand in hand with the institutions to create and shape digital strategies, implement and upgrade digital channels, design new digital products, and form strategic partnerships, navigating unprecedented challenges with creativity and vigor. <a href="https://www.accion.org/the-digital-transformation-guide-six-strategies-to-scale-financial-inclusion" target="_blank" rel="noopener noreferrer">Accion shares the insights gained from this work here</a>, as a part of our effort to ensure our endeavors and accomplishments serve as demonstration models for the industry. Given the urgency of digital transformation to build an inclusive recovery, this paper provides timely insights to help FSPs and their partners navigate the digital transformation journey and addresses key questions surrounding digital transformation, including <a href="https://www.accion.org/the-digital-transformation-guide-six-strategies-to-scale-financial-inclusion" target="_blank" rel="noopener noreferrer">where to start and where to focus</a>.

<hr />

<a href="https://bit.ly/3adofG3" target="_blank" rel="noopener noreferrer"><img class="wp-image-24105 alignleft" src="https://content.accion.org/wp-content/uploads/2021/04/Mastercard-e1619578679836.png" alt="Mastercard Center for Inclusive Growth logo" width="274" height="92" /></a>

&nbsp;

<a href="https://www.accion.org/mastercard-and-accion-partnering-for-inclusive-growth" target="_blank" rel="noopener noreferrer"><em>This paper is supported by the Mastercard Center for Inclusive Growth.</em></a>

&nbsp;

<em>Written in collaboration with: </em><em><strong>Payal Dalal</strong>, Senior Vice President, Social Impact, International Markets, Mastercard Center for Inclusive Growth</em>

How to empower small businesses to go digital and rebuild

Lourdes is a hardworking and passionate costume designer based in La Paz, Bolivia. She loves her country’s rich culture and has dedicated her time to designing and sewing traditional folk dance dresses to sell in local markets. She started her business with her father at the age of 21 and took out her first loan with <a href="https://www.bancosol.com.bo/">BancoSol</a> that year. They started with $500, which was just enough to purchase one sewing machine and some fabric. Seven years later, that one sewing machine has multiplied into several sewing machines, and beautiful glittering dresses and fabrics hang from all corners of her shop. Her dream is to expand her business beyond La Paz, weaving in design inspiration from Bolivia’s multitude of diverse cultures. “I would love to travel to indigenous communities, learn their local languages and customs, and adopt their ways of life into the designs of my dresses – I want their voices to be heard too,” says Lourdes.

Despite the moderate growth her business has experienced over the years, Lourdes feels far from pursuing her dreams because of financial constraints that keep her from building her savings. She immediately spends any income she earns on her business or her family. When asked about whether she’d consider opening a savings account, she explained: “It’s hard to part with your hard-earned money and watch it sit idly in an account collecting dust. I want my money to work hard the way I do.”

Lourdes isn’t unique in her mindset. This sentiment – making money “work for me” – is shared by many people who prioritize the value of small investment opportunities where their money grows over time. Savings is usually a harder sell, and according to the <a href="https://globalfindex.worldbank.org/basic-page-overview">Global Findex</a>, only 21 percent of adults in developing countries save with formal financial institutions.
<h2><strong><img class="alignright wp-image-23873" src="https://content.accion.org/wp-content/uploads/2021/04/Picture4.png" alt="GanaSol interface" width="235" height="460" />Saving is integral to building financial resilience </strong></h2>
Successfully encouraging positive savings behavior is an uphill battle for financial service providers around the globe. Many microbusiness owners like Lourdes have a clear vision of what they would like to save for and exactly how much it would cost, but most struggle with the discipline and commitment to deposit regularly into formal savings accounts. Those who do manage to save often prefer to save informally, either by saving cash at home or using informal savings schemes that frequently charge a premium for their services. Not only are these options more costly and less secure, having the funds close by makes it easier to spend the money quickly rather than allow it to grow.

<a href="https://www.accion.org/the-crucial-but-overlooked-factor-for-financial-health-humans" target="_blank" rel="noopener noreferrer">Building the financial health</a> and resilience of MSMEs is at the forefront of Accion and BancoSol’s mission. People need savings and other stable assets to overcome moments of crisis, endure shocks, and support their businesses and families. The COVID-19 pandemic and its social distancing measures have exacerbated the financial hurdles many small businesses face and has forced microfinance organizations to take a digital-first approach to serving their customers.
<h2><strong>Making saving fun through gamification</strong></h2>
BancoSol knew that they needed to find a way to make savings attractive and get people to see the tangible benefits of every deposit they make. But how?

[caption id="attachment_23874" align="alignleft" width="235"]<img class="size-full wp-image-23874" src="https://content.accion.org/wp-content/uploads/2021/04/ganasol-2.png" alt="GanaSol interface" width="235" height="465" /> <em>On the GanaSol platform, users can see how many points they have earned and their progress in reaching their savings goals. This user has saved 100 Bolivianos, unlocking access to the weekly lottery that gives users a chance to win a cash prize.</em>[/caption]

They designed GanaSol, a digital gamification platform that allows customers to earn prizes and rewards whenever they perform key tasks such as using digital channels to manage their bank accounts, depositing cash regularly, and retaining a certain monthly balance. GanaSol, adapted from the Spanish verb ganar or “to win”, utilizes chance-based games like “spin-the-wheel” because these games foster a feeling of productivity as users earn prizes every time they play. Customers can access GanaSol directly from the institution’s mobile banking application, AppSol 3.0, further encouraging the use of BancoSol’s digital channels. This app will bring Bolivia’s microentrepreneurs an attractive solution to invest in their savings.

Customers can access GanaSol directly from the institution’s mobile banking application, AppSol 3.0, further encouraging the use of BancoSol’s digital channels. This app will bring Bolivia’s microentrepreneurs an attractive solution to invest in their savings.

This new platform was launched through BancoSol’s <a href="https://www.accion.org/bolivias-small-businesses-need-innovative-products-to-help-them-grow" target="_blank" rel="noopener noreferrer">innovation hub</a>, a space for the bank to develop innovative digital financial products and services that better serve microentrepreneurs. The conception and design of the product was guided by in-depth customer interviews, rounds of ideation, and prototype testing. To develop the platform, BancoSol partnered with <a href="https://flourishfi.com/" target="_blank" rel="noopener noreferrer">Flourish Savings</a>, a US-based digital gamification vendor that provides engagement solutions to boost savings and loyalty. BancoSol also conducted a virtual “datathon” in conjunction with Accion and Mastercard, to leverage the bank’s wealth of data to gain tremendous insight into encouraging digital behaviors, improving engagement with financial products, and creating long-lasting relationships with their customers.

Over 10 percent of BancoSol’s mobile banking customers have already started using GanaSol since its launch at the end of March. The new app received more than 3,400 active users in the first week alone.
<blockquote class="pullquote--right">“GanaSol not only allows the customer to win cash prizes, but also to build healthy financial habits in their daily transactions and interactions with the bank. The application was designed with the customer in mind, taking into account their preference for digital touchpoints with the bank to be more interactive, convenient, and rewarding.” – Alejandro Camargo, Head of Innovation and Transformation, BancoSol</blockquote>
While the initial iteration of GanaSol focuses solely on developing savings habits, BancoSol can easily adapt the app in the future according to it’s strategic needs. For example, the gamification concept could be used to engage customers in a more cost-effective and convenient way, incentivize the use of new or improved products and services, and optimize portfolio health. For customers, partaking in GanaSol’s activities rewards them prizes while also building positive habits and financial resilience. GanaSol and BancoSol’s innovation hub were developed with advisory services provided by Accion through a <a href="https://www.accion.org/mastercard-and-accions-partnership-to-unlock-millions-of-underserved-microbusinesses" target="_blank" rel="noopener noreferrer">global partnership between Accion and the Mastercard Center for Inclusive Growth.</a>

Micro-merchants are the driving force behind the Bolivian economy, powering its labor force and stimulating the country’s productivity. By continuing to serve merchants through a customer-centric lens, BancoSol’s relationship with its customers transcends beyond financial service provider. BancoSol is their trusted partner and a key contributor to their growth and success. With GanaSol, microentrepreneurs like Lourdes can use digital financial services in a convenient, secure, and rewarding way that enables them to build financial resilience for the future.

Gamification motivates microentrepreneurs to save in Bolivia

<a href="https://www.accion.org/how-to-empower-small-businesses-to-go-digital-and-rebuild/" target="_blank" rel="noopener noreferrer">Read the foreword for this report, co-authored by Accion and the Mastercard Center for Inclusive Growth, here.</a>
<h1>Executive summary</h1>
As the recovery from COVID-19 begins, financial inclusion has never been more urgent. Low-income people around the world have lost their jobs or businesses, and the World Bank projects that the pandemic will push <a href="https://www.worldbank.org/en/publication/global-economic-prospects" target="_blank" rel="noopener noreferrer">100 million people into extreme poverty</a>. Vulnerable populations direly need financial tools like savings, credit, and insurance to rebuild their livelihoods and build resilience to the challenges of today and those to come. Financial institutions have a critical role to play in supporting the most vulnerable and equipping them with the tools they need to enter the digital economy.

The pandemic and social distancing have dramatically increased the urgency for innovative and relevant digital solutions to meet the new and evolving needs of vulnerable populations. For many people visiting their local bank branch was unsafe or not feasible during lockdowns, and as economies begin to open, many people have begun to expect the convenience, speed, and affordability digital transactions can bring. To effectively support their clients and reach new populations in an increasingly digital environment, financial service providers (FSPs) need to digitally transform. Many microfinance institutions are built on low-tech, high-touch models designed decades ago to reach millions of low-income clients. Now, these FSPs must find digital ways to reach and interact with their customers efficiently and at scale, use their client data for more efficient credit management and product design, and build more flexible core systems that support adaptability. This requires FSPs to coordinate across every aspect of their business to achieve a fully digitally enabled business model.
<blockquote class="blockquote">FSPs must find digital ways to reach and interact with their customers efficiently and at scale, use their client data for more efficient credit management and product design, and build more flexible core systems that support adaptability.</blockquote>
&nbsp;

Through our work with FSPs and their clients, we uncovered six key strategies that financial inclusion-focused institutions need to keep in mind as they progress down the path of digital transformation:

The digital transformation guide: Six strategies to scale financial inclusion

Mastercard and Accion share a commitment to building an inclusive digital economy. Accion has long worked to ensure the digital transformation of financial services benefits the world’s three billion financially underserved people, and in 2020, Mastercard pledged to connect 1 billion people—including 50 million micro and small businesses—to the digital economy by 2025.

Mastercard has partnered with Accion since 2011, primarily through the Mastercard Center for Inclusive Growth. Our partnership has sustained Accion’s work across many of our teams and programs, including Accion Global Advisory Solutions, Accion Venture Lab, the Center for Financial Inclusion, and Accion Opportunity Fund, Accion’s primary U.S. presence that supports underfunded small business owners in the U.S.
<h3>Our expanded partnership</h3>
In 2018, Mastercard and Accion announced a dramatic expansion of our work together. Our <a href="https://www.accion.org/mastercard-and-accion-partner-to-unlock-growth-for-millions-of-underserved-microbusinesses-around-the-world">first-of-its-kind partnership</a> unites our worldwide networks and resources to help 8 million people, including 3 million merchants, successfully operate in—and benefit from—the digital economy. We are combining insights, innovations, and investments to get critical tools in the hands of small businesses and the financial service providers who serve them.

Around the world, micro-merchants like grocers and ‘mom and pop’ stores, operate largely in cash exchanged in-person, rather than safe and secure digital transactions. This keeps small businesses out of the formal financial sector, and now the pandemic makes their efforts to go online much more urgent.

Seven financial service providers around the world have joined the partnership to digitally transform their operations to reach more small business more effectively. Sub-K, one of these partners, leverages an expansive agent network to reach clients in rural India and connect them with financial services. Accion provided advisory support for <a href="https://www.accion.org/banking-goes-digital-to-reach-rural-entrepreneurs">the development of SARTHI</a>, Sub-K’s new digital financial services platform that provides a range of offerings for small business, including microcredit and health insurance—all accessible from a mobile phone. SARTHI can take Sub-K’s efforts to reach underserved businesses to the next level while its agent network is limited due to COVID-19.

Mastercard and Accion: Partnering for inclusive growth

In the borough of Suba in Bogotá, Colombia, <a href="https://youtu.be/p_YVRE7I8TQ" target="_blank" rel="noopener noreferrer">Paola runs her family business</a>, Ferretería Figureroa y Centro de Soluciones, or Figueroa Hardware Store and Solutions Center. Paola explains that they call their store a solutions center because, “If we don't have something, we get it.”

When COVID-19 spread in early 2020, the pandemic’s economic and financial crisis hit her business hard. The crisis forced her to cut her expenses, and she took it upon herself to find a way to boost sales during the pandemic. Paola told us, “The reality is that it was not easy.” Paola then found a way to start selling her goods over the internet through CÍVICO’s small business platform. Once she got her business online, more and more people began buying her products. One year later, her hardware store has seen significant growth in sales and is doing better than ever. She says, “We wouldn’t have survived had it not been for [CÍVICO].”

<a href="https://www.accion.org/how-one-platform-connects-cities-and-boosts-small-businesses" target="_blank" rel="noopener noreferrer">CÍVICO is a Colombian startup</a>, which also operates in Mexico City and Santiago de Chile, that is transforming cities through digital and financial inclusion for underserved micro, small, and medium enterprises (MSMEs). The CÍVICO platform offers an app for small business owners, called <em>CÍVICO Negocios App,</em> to create a digital presence for their businesses. Small business owners can use the app to sell their products, connect with local consumers, offer home delivery of products, and accept digital payments. By providing an easy tool to buy and sell online, this app has helped many MSMEs stay in business during the pandemic and contributed to the growing digital ecosystem in the city, improving the quality of life for small business owners and their customers.

As part of the <a href="https://www.accion.org/mastercard-and-accions-partnership-to-unlock-millions-of-underserved-microbusinesses" target="_blank" rel="noopener noreferrer">global partnership between Accion and the Mastercard Center for Inclusive Growth,</a> CÍVICO has expanded its value proposition for microentrepreneurs by offering financial services within their platform to help their small businesses grow. CÍVICO and Accion worked together to develop a loan product using a human-centered design methodology, incorporating customer feedback and data throughout the development process. To date, this product has helped more than 1,000 merchants receive the credit that they need to grow.

Through this partnership, CÍVICO also developed a merchant assessment tool where merchants share data that allows CÍVICO to assess their needs and offer the most suitable credit product. At the same time, CÍVICO cross-references these profiles with its existing data to better understand their clients’ behaviors and the state of their financial health. Using this information, CÍVICO can gather information to identify how to better use alternative data for credit scoring, improve its direct lending product, and find suitable partners to scale their digital loan offering.

[caption id="attachment_23880" align="alignright" width="500"]<img class="wp-image-23880" src="https://content.accion.org/wp-content/uploads/2021/04/civico-1.png" alt="CÍVICO Negocios App interface" width="500" height="422" /> <em>CÍVICO Negocios App offers digital and financial services to help small merchant owners to transform their business.</em>[/caption]

In 2020, CÍVICO partnered with the Bogotá’s Mayor’s Office to launch “Despega Bogotá,” the city’s ambitious digital program created to mitigate the economic effects of the COVID-19 pandemic. This program has dramatically expanded financial inclusion for small businesses in Bogotá and has helped many microentrepreneurs strengthen and grow their businesses. Today, CÍVICO works with more than 30,000 businesses in Bogotá and Mexico City. These businesses offer more than 40,000 products on the platform, generating more than 10,000 transactions totaling more than $250,000 in sales to date.

Small businesses like Paola’s are the engine of the Colombian economy. A platform such as CÍVICO’s can help them build resilience to crises such as this one and continue growing their businesses by connecting them to the digital ecosystem. We are proud to support CÍVICO in their efforts as they advance financial inclusion in Colombia. As CÍVICO’s CEO Ricardo Pombo states, “The constant development of digital tools allows us to address our clients’ needs and is instrumental to fulfilling our purpose of generating digital and financial inclusion, and by doing such, we support our clients’ economic reactivation.” By investing in digital tools that help microentrepreneurs build better businesses and better lives, we can bridge the financial services gap and bring financial inclusion to more people.

How 30,000 small businesses moved online during the pandemic

One year ago, COVID-19 irreparably changed the world. The pandemic has taken — and continues to take — an especially devastating toll on low-income people and small businesses everywhere. People who typically buy food and get paid in-person each day suddenly lost their jobs or businesses. They were hurt more by the pandemic than anyone else. They are still suffering, and their road to recovery is more fraught and longer than anyone else’s.

At Accion, the financial tools we provide are critical to that journey. We responded quickly to support the resilience of our partners and their clients. We knew from <a href="https://www.centerforfinancialinclusion.org/weathering-the-storm-ii-a-case-study-of-partner" target="_blank" rel="noopener noreferrer">previous crises</a> that frontline financial service providers have a vital role in helping vulnerable people access the financial tools they need to weather difficult times and rebuild their livelihoods. Underserved people need savings, credit, and insurance, as well as digital skills and tools, in order to <a href="https://www.accion.org/the-fight-to-keep-going-a-family-business-changes-course" target="_blank" rel="noopener noreferrer">pivot a business</a> or build financial resilience for their families.

But financial service providers also faced their own challenges. In the early days of the pandemic, microfinance banks and fintech lenders faced a liquidity crisis that <a href="https://www.accion.org/the-financial-engine-for-half-the-worlds-jobs-is-about-to-seize-up" target="_blank" rel="noopener noreferrer">threatened their collapse</a>, with potentially devastating consequences for millions of micro, small, and medium-sized enterprises (MSMEs) who depend on them for funding and growth.

Supplementing critical relief from national governments, Accion helped struggling partners around the world from a variety of angles:
<ul>
 	<li>We helped partners provide grace periods and business support to clients with little or no ability to repay their loans.</li>
 	<li>We leveraged digital technologies to help partners stay in touch with clients and support those most in need, like the elderly or those living in rural areas.</li>
 	<li>We worked with partners to understand the impact of the crisis on their balance sheets, build their financial runways, and shift their go-to-market approaches.</li>
 	<li>We assisted in setting up companies for extended periods of remote work and helped maintain staff morale.</li>
 	<li>We gathered CEOs from around the world <a href="https://www.accion.org/moving-beyond-doomsday-inclusive-finance-in-the-time-of-covid-19" target="_blank" rel="noopener noreferrer">to share their latest insights</a> and learn from each others’ failures and successes.</li>
 	<li>We also transformed how we work—learning to collaborate with partners, conduct due diligence, and provide governance support remotely.</li>
</ul>
Ultimately, our work to support our partners helped clients like Grace Ogunleye in Nigeria prevent her nursery and <a href="https://www.accion.org/how-a-microfinance-bank-is-driving-community-resilience-in-nigeria" target="_blank" rel="noopener noreferrer">primary school</a> from closing permanently. Our work helped clients like Rosa Tipula Quispe in Peru gain the <a href="https://www.accion.org/what-it-takes-for-one-family-business-to-stay-open" target="_blank" rel="noopener noreferrer">critical financing</a> she needed to keep her shop open during the lowest point of quarantine. And our work helped clients like Karen Villamizar in Colombia gain the digital skills she needed <a href="https://www.accion.org/how-the-pandemic-is-spurring-microentrepreneurs-to-go-digital" target="_blank" rel="noopener noreferrer">to transform her confectionary business</a> in our increasingly digital world.
<h2><strong>Transitioning from response to recovery – three strategies</strong></h2>
As more vaccines are distributed and the global recovery gets underway, we must keep the lessons of this past year at the forefront of our plans to ensure vulnerable and low-income people aren’t left behind.
<h4>1. Embrace digital technology, but prioritize people</h4>
The digital transformation of financial service providers is key to their survival and effectiveness going forward, but this process must <a href="https://www.accion.org/three-ways-to-ensure-people-arent-left-behind-in-the-rush-to-go-digital" target="_blank" rel="noopener noreferrer">put clients first.</a> Clients need the necessary skills and trust to use digital tools, and their specific needs must be addressed as we design and launch digital products. We must help MSMEs digitally transform as well, and ensure they gain the digital know-how they need to participate in and benefit from the digital economy.
<h4>2. Focus on vulnerable groups</h4>
Groups that have endured the worst effects of the crisis—including <a href="https://www.accion.org/digital-tools-open-opportunities-for-women-to-thrive" target="_blank" rel="noopener noreferrer">women</a>, those <a href="https://www.accion.org/banking-goes-digital-to-reach-rural-entrepreneurs" target="_blank" rel="noopener noreferrer">in rural areas</a>, and <a href="https://www.accion.org/u-s-small-business-owners-need-innovative-support-in-times-of-crisis" target="_blank" rel="noopener noreferrer">business owners of color in the United States</a>—are most vulnerable to the continued economic effects of the pandemic. We must provide them with targeted support to build a truly inclusive and broad-based recovery. This involves seeking out and addressing their unique needs and working to overcome the societal and institutional barriers that disadvantage them.
<h4>3. Stay adaptable and flexible</h4>
Adaptability and flexibility are vital to the future success of small businesses, financial service providers, governments, and entire countries. For instance, Accion and our partners must continue to adapt to remote work, or a hybrid of remote and in-person work, to prevent potential resurgences of the virus and get things done in our socially distant world. And as economic volatility continues, providers must stay flexible in devising repayment plans, launching new products, and continually assessing their clients’ evolving needs.

The past year has been immensely challenging, but it provided us valuable lessons on building resilience. I’m so proud of how much we were able to accomplish through it all, and I look forward to seeing how our team and our partners will build on these lessons in the years to come.

Lessons from one year of pandemic responses can open opportunity to rebuild

The pandemic has severely affected the world’s low-income populations. But by accelerating the pace of digitization, it has opened doors to financial services and the security and opportunities they provide. Digital financial services—and the tools needed to use them—are now vital for low-income families and small businesses to make it through this crisis and build resilience to future challenges.

Digitization is integrating financial services into nearly every aspect of life. <a href="https://www.accion.org/what-does-embedded-inclusive-fintech-look-like">Financial services can be embedded</a> into anything from utility payments to crop fertilizer subscriptions, which can help more people access credit, save money, and build credit histories that are essential for growth.

But digitization also risks worsening inequality, invading clients’ privacy, and taking advantage of people with less digital experience or poor access to the right tools, like mobile phones. Underserved people need new skills and expertise to successfully navigate the digital economy, and they need products that protect their privacy and personal information.

Accion has been working to ensure that innovations driving digital transformation and migration are inclusive, safe, and effective. Based on our experiences, here are three ways to ensure customers aren’t left behind amid accelerating digitization.
<h2>1. Expand digital access, fluency, and trust</h2>
Building customers’ trust in digital financial services, as well as their digital fluency, will be foundational an effective customer experience. It matters less where clients live, while it’s more important that providers can reach and stay in contact with them. Financial services providers need to rethink the purposes of physical interactions versus digital interactions so that the former occur less often and the latter become more frequent and more personal.

EdTech (education technology) can help underserved clients gain digital familiarity and learn how to accomplish a range of tasks, like setting up an online wallet or listing a product for sale. Accion has <a href="https://www.accion.org/how-the-pandemic-is-spurring-microentrepreneurs-to-go-digital">developed and deployed an interactive EdTech platform</a> called Ovante to help underserved entrepreneurs gain the management, financial, and digital expertise they need to succeed in our increasingly digital world. Ovante can help clients expand on their existing knowledge of social media to open new digital channels to selling their products and services.

Digital channels are a key conduit for financial service providers to improve their customer experience, and sometimes this means totally rethinking the customer experience. For example, many of Accion’s partners use group lending models to serve clients without any credit history by allowing people in the same communities to guarantee each other. Eighty percent of group lending participants are women, and 65 percent live in rural areas with few or no banks. Group lending has historically relied on frequent in-person interactions. But as social distancing became a necessity, our partners leveraged digital platforms to <a href="https://www.accion.org/can-group-lending-work-in-a-socially-distant-world">reimagine the group lending process</a> for the digital age.
<h2>2. Answer clients’ needs</h2>
As lockdowns end, low-income families will find their savings exhausted, their businesses stalled or bankrupt, and their future incomes uncertain. People will need new income streams and financial services to build resilience, restart their businesses, and establish new ventures.

Digitization means that more clients will use digital tools to rebuild their livelihoods, but providers must answer their needs by <a href="https://www.accion.org/to-succeed-innovative-financial-products-must-be-desirable-feasible-and-viable">crafting truly meaningful, customer-centric value propositions</a> that help them build resilience today and for the future.

To do that successfully during the pandemic, Accion has helped providers conduct interviews and surveys remotely to ensure that they capture the insights they need. Using client insights, we help institutions develop products and services that are desirable to clients and solve their specific problems. These offerings must also be feasible for the institution, given their capacity and operating models, and viable for the long term. Here, digital channels and platforms make a huge difference, and adopting them has become an urgent priority.

It’s so important to help people build financial resilience, and the customer experience needs to reflect that. If vulnerable clients’ unique needs aren’t sought out, understood, and addressed, their entire livelihoods could collapse and the economic recovery will be more difficult. Financial service providers must <a href="https://www.accion.org/win-from-within-how-fintech-startups-can-grow-by-building-value-for-existing-users">grow along with their clients</a> by understanding their needs, crafting products that meet those needs, and keeping them engaged throughout their journey as customers.
<h2>3. Ensure clients’ data and privacy stay protected</h2>
Digitized data can unlock more personalized and effective financial products that can help low-income people improve their lives and achieve their goals. Yet many emerging markets have weak effective consumer data protection regimes. When rules do exist, people with low levels of digital and financial sophistication may, in their eagerness to receive financial services, sign away their rights without even fully understanding them.

Protecting the privacy and security of customer data includes cultural and technical aspects, and vulnerabilities often lie at the intersection of the two. A provider can install best-in-class privacy and security software, but they must also build in privacy through a culture of protecting customer data. For example, providers can ‘right size’ their data collection methods to focus only on what is needed, implement strong and ethical data governance policies, and have dedicated staff responsible for their consistent application and use.

Accion is also focused on increasing transparency in providers’ data practices. We are analyzing how financial service providers use algorithms, which can be biased against underserved populations, in automated decision-making. We are monitoring emerging frameworks around the world to see what does and doesn’t work to advance financial inclusion while safeguarding data privacy, portability, and other consumer rights.

Cyber threats have also become a growing concern in emerging markets. Digital innovations, new products, and new processes are moving ahead at breakneck speed, but they’re leaving cyber security considerations in the dust, bringing new risks to financial inclusion-focused providers and to low-income and newly-banked customers. This makes it harder for people to trust digital financial services. We are working with our partners to <a href="https://www.accion.org/reimagining-cyber-risk-for-financial-inclusion-in-an-increasingly-digital-world">put in place cyber risk mitigation strategies</a> to ensure that the most underserved are protected.

Accion is engaging the industry to ensure that innovation doesn’t simply expand access to financial services—but also creates financial services that are safe, high quality, and designed to meet customers’ needs. These efforts are essential to ensure that the world’s three billion financially underserved people can build resilience to today’s challenges and threats arising in the future.

Three ways to ensure people aren’t left behind in the rush to go digital