In this episode, Rahil talks with Markus Prommik, CEO of Finfra, a company that gives lenders in Southeast Asia the infrastructure to build and run their own credit products. Markus started out lending directly before shifting to building the underlying systems, and he explains why conventional lending models so often fail small businesses in Indonesia.
Markus and Rahil walk through what it takes for a lender to bring a credit product to market, from licensing and distribution to customer verification and automated collections, and how handling those pieces centrally lowers the barriers to entry. They also get into how lenders weigh a borrower’s willingness to repay against their capacity to, and where embedded finance could open up cross-border trade.
Episode highlights:
- Improving unit economics through embedded credit integration versus open-market lending.
- Navigating the six-step phase for lenders: from regulatory compliance and licensing to capital and reporting.
- Lowering entry barriers for global lenders by leveraging Finfra’s established lending license in Indonesia.
- Bridging the gap between capacity to pay and willingness to pay through embedded finance and seamless collections.
- Utilizing alternative, real-time data points, such as logistics proof-of-delivery, to underwrite underserved segments.
- Solving the challenges of fragmented payment infrastructure in Indonesia through automated collection tools.
- The transition from simple financial access to sustainable access through higher-quality, context-aware products.
- Future opportunities for fintech infrastructure in cross-border trade and geopolitical cooperation within Southeast Asia.
To learn more about Finfra, visit their website. Learn more about Accion Ventures on our website and LinkedIn.



