The Micro, Small, and Medium Enterprise (MSME) Digital Maturity Assessment is a segmentation tool for financial service providers to guide digital product design based on the needs and digital experience of their MSME customers. It leverages Accion’s global experience and understanding of what influences small business owners to adopt digital products, breaking digital maturity down into key behavioral drivers and enablers. In addition to informing product design and go-to-market strategies, this assessment can show how products can build the digital maturity of customers over time.
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