Leonardo Tibaquira

Senior Manager, Customer Strategy

Leonardo Tibaquira is the Senior Manager of Customer Strategy on the Accion Global Advisory Solutions team. He leads innovation and product development projects using client-centered design and behavioral design methodologies. He oversees activities in market research, product development, communication strategies, digital transformation, distribution channels, and financial education. He also manages projects that improve the value of products and services offered by various financial service providers in Latin America.

He has more than 19 years of marketing experience in the financial sector. Before joining Accion, Leonardo worked at Banco de Bogotá as the Head of Savings Products. He also held positions in distribution channels, cash management, and relationship marketing.

Leonardo holds a bachelor’s degree in Business Administration from the Pontificia Universidad Javeriana and a master’s degree in Strategic Marketing from CESA in Colombia, as well as diplomas from the MIT Sloan School of Management and the Universidad de la Sabana.

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