June 11, 2020, New York, NY — Superfly announces its latest effort, Small Business Live, a philanthropic music experience supporting minority-owned small businesses across the U.S that urgently need our help. The event will take place Saturday, June 20, 2020 from 4-10 p.m. EDT, and will include performances by some of music’s biggest stars live across the country. On-site at local small businesses close to their hearts, as well as other unique locations, artists will share with viewers their personal stories behind what each business means to them and their communities. The event will be livestreamed on TikTok, the leading destination for short-form mobile video, which has been seen as a new home for several small businesses and entrepreneurs on the platform. Additionally, the event will be streamed live across YouTube, Instagram, Facebook, Twitch, Twitter, LiveXLive and Bustle Digital Group’s publications, and will be presented by Superfly with founding partners TikTok, AT&T Business, GoDaddy, Vistaprint and Square. Bustle Digital Group, producer of countless pieces of content spotlighting at-risk small businesses, will serve as the official media partner for this event and stream the event on Bustle.com, as well as its other sites and social channels.
All proceeds from Small Business Live will be donated to Accion Opportunity Fund. Superfly chose to support this non-profit given their nearly three decades track record of providing almost 90% of their loans to small businesses founded by people of color, as well as supporting immigrant-owned and women-owned businesses. Viewers will be encouraged to donate to the cause via text per a special code that will be made readily available closer to the June 20 event date. Charitable funds will be accepted during the livestreamed event, and fans will be able to donate on Superfly’s website before and after the livestream through June 26.
“Entrepreneurs of color are denied credit more often and charged higher rates for money they borrow to fund their businesses. We need to accelerate support to underserved businesses in order to reach our full potential,” said Luz Urrutia, CEO of Accion Opportunity Fund. “We have to decide what we want our Main Streets to look like when this is over, and we must act decisively to keep small businesses alive and ready to rebuild. This is a fun way to do something really important. Everyone’s support will make a huge difference to small business owners, their families and employees who have been devastated by this pandemic, the recession, and centuries of racism, xenophobia, and oppression.”
Small Business Live will include a diverse lineup of some of music’s biggest names spanning multiple genres. Multi-platinum MC and “One of the Very Best Rappers Alive” (Noisey), 2 Chainz, two-time Grammy Award-winning singer-rapper, T-Pain, Billboard Women in Music’s 2015 “Powerhouse,” Brittany Howard, Top Ten soul inspired R&B artist, Leon Bridges, multi-Grammy Award-winning singer, songwriter Brandi Carlile, and Americana-soul notable, Nathaniel Rateliff are all set to headline Small Business Live.
Joining these award winning headliners will be R&B singer-songwriter, Allen Stone, Nashville based indie-alternative rock band, Moon Taxi, Bob Marley’s grandson, singer-songwriter Bam Marley, and viral TikTok creator, rapper, singer, and music producer, Jufu, who is a true testament to TikTok’s ability to propel emerging artists and raise their platform as the destination for music discovery. Every artist involved will take part in helping support a small business of their choosing.
“Three and a-half million small businesses are currently at risk of permanent closure due to COVID-19, with a disproportionate number of them being minority-owned,” said Rich Goodstone, co-founder of Superfly. “We look forward to raising the profile of this issue by showcasing amazing music performances and the stories of small businesses across America that urgently need our support.”
Superfly is a live entertainment and brand experience company shaping how the world plays and connects. Founded in 1996, Superfly’s expertise is building cultural experiences with a distinct identity, such as the iconic Bonnaroo Music & Arts Festival, Outside Lands and The FRIENDS Experience that are equally desired by brands and destinations for fans. Additionally, Superfly strategically helps brands establish and raise their profile through programming, design, digital, social, influencer and experiential platforms. Superfly is headquartered in New York, with offices in Chicago and San Francisco. Learn more at http://superf.ly/, and follow Twitter @Superfly, Facebook www.facebook.com/superfly and Instagram @superflypresents.
Raven Public Relations