Typography

Just like our colors, typography is another central element of our identity. The consistent use of our selected typefaces adds to a cohesive look and feel in all of our materials.

We rely on fallback fonts in the unlikely chance that our primary brand fonts are inaccessible, e.g. when creating emails or when users don’t see or utilize web fonts on their browsers. These fallback fonts are as close to our brand fonts as possible and come preinstalled on all machines.

To establish a visual hierarchy, use this recommended combination of font size, color, and weight as tools for legibility, impact, and rhythm. These examples apply to both print and web applications.