Liza Guzman

Vice President, Customer Strategy

Liza Guzman is the Vice President, Customer Strategy and Women´s Economic Empowerment Lead at Accion Advisory, responsible for defining and executing Accion´s advisory strategy to work with financial service providers, platforms, and fintech companies to drive financial inclusion for women. With more than 15 years of experience contributing to building an inclusive world, Liza has served on several boards and managed advisory projects worldwide in strategy definition and implementation, digital product design and development, and customer engagement and capacity building through edtech platforms. Besides leading women’s economic empowerment efforts, Liza also manages Accion´s edtech platform Ovante, which has a presence in Latin America and India, and supervises the LolaDigital program for young female entrepreneurs.

Before joining the advisory team, Liza worked as an Investment Officer with Accion Emerge. Prior to that, she worked in investment banking in Colombia, her country of origin. Liza is the founder and former managing director of a foundation focused on education for children living in slums in Bogota.

She holds an M.A. from The University of Queensland Australia in social planning and development and a B.A. in finance and international relations from the Universidad Externado de Colombia.

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