The agri-input industry is booming in India. But agri-input retailers face big challenges when it’s time to sell and deliver their products, like seeds, animal feed, and farming tools, to farmers. Host Amee Parbhoo talks with Mukul Garg, Founder and CEO of Agrim, about how Agrim connects small retailers with agricultural product manufacturers to serve farmers across India.
Agricultural retailers are a critical link in the value chain that supports farmers’ livelihoods because they provide the agricultural products that farmers need to succeed. Mukul shares his story, including the moment he realized India needed innovation in agri-tech and how his team built Agrim to bring transparency to product discovery and delivery while embedding affordable financial services for small agri-retailers. Mukul and Amee also discuss how rural India engages with digital tools like Agrim and why embedded finance is the best option for Agrim’s end users.