This style guide contains information on Accion’s brand guidelines and core brand assets.
All Accion staff and retained consultants are encouraged to stay familiar with the style guide, which will be regularly updated by the Communications Team.
Accion’s brand
Accion’s brand is one of our most valuable assets. What we do and what we stand for are why investors invest in our funds, clients want to work with our advisors, and people utilize our knowledge products. A brand takes time to build, but that trust can be easily destroyed.
All Accion staff, contractors, and sub-brands have a responsibility to apply Accion’s brand correctly and maintain our strong reputation as a leader developing innovative solutions for the people who are failed by the global financial system.
See the Accion brand protocol for more information. Users must be logged in to Accion’s SharePoint to view.
Our style guide
Logo
Color
Data visualization
Patterns and icons
Typography
Photography
Digital applications
Print applications
Editorial guidelines
Center for Financial Inclusion (CFI) brand guidelines
While Accion and the Center for Financial Inclusion share many visual attributes and verbal style guidelines, the CFI brand has its own brand guidelines to follow and some exceptions to the Accion style.
Downloads
Logo files
PowerPoints
Fonts
Design elements
Photo release form