Addis Ababa trails far behind in digital adoption among Micro and Small Enterprises (MSEs), ranking lowest out of five global cities in a new study by the Center for Financial Inclusion at Accion. The report, titled “Small Firms, Big Impact: Digitization, Financial Services, and Climate Resilience in Five Emerging Markets,” surveyed more than 4,000 businesses across Addis Ababa, Delhi, Lagos, Jakarta, and São Paulo. Adaptive Cluster Sampling (ACS), a geospatial methodology designed to collect representative data from dispersed urban populations, was used in the study.
Read the report, and learn more in Shega Ethiopia.