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Both bold and approachable, the Arrow suggests advancement, elevation, and action. It should be used as a “visual hook” that supports the other design elements and contributes to the overall look and feel of our brand style. It can be applied in a variety of ways including dynamic cropping, oversized, photo masked, and glyph masked to name a few.
The 4 pillars of accion—Advise, Invest, Partner, and Influence are represented by glyphs, color, and pattern to further strengthen their verticals within the organization.
The Accion glyph pattern is made up of shapes from all 4 pillars creating a unified pattern representing all the work Accion performs. This pattern has a number of permutations to give maximum flexibility.
Icons help our users orient themselves in our digital and physical spaces. We utilize the full icon collection from FontAwesome and implement them in black, white, and our core color: Dawn. These icons are versatile assets in completing the Accion brand language.
Download all Accion patterns and icon files
Donwload all CFI patterns and icon files