New report: Innovative lenders bridging the small business credit gap

How data flows, tech tools, and niche marketing can expand financial access for the world’s underserved MSMEs

DIagram from Accion Venture Lab MSME paper: Bridging the Small Business Credit Gap
The International Finance Corporation (IFC) estimates that in emerging markets, the MSME financing gap stands at more than $2 trillion. But recent developments like the rapid adoption of smartphones, growth in online commerce platforms, the digitization of small business processes, and enabling regulatory environments are reducing the longstanding hurdles to close this gap. Driven by the vast and untapped market opportunities, pioneering lenders are leveraging these trends to identify, assess, and serve these long-underserved small business clients.

Informed by its investments in and work with fintech startups in the MSME finance space, Accion Venture Lab, seed-stage investment initiative of financial inclusion leader Accion, released a report, Bridging the Small Business Credit Gap through Innovative Lending, that captures how tech-enabled lenders are using new financing models to effectively market to, acquire, underwrite, and capitalize small businesses.  These lenders use niche marketing, digital, or mobile platforms, and enterprising partnerships — and often a combination of all three — to make capital available in ways that are cheaper, faster, and more convenient for MSMEs.

To date, Venture Lab has invested in a dozen innovative early-stage startups in the MSME finance space since it was established in 2012. The breadth of this work, alongside Venture Lab’s investment model — which pairs capital with extensive strategic and operational support — gives it a unique viewpoint to assess trends and opportunities in the field.

Acquisition, underwriting, and funding innovations

Broadly, new lenders in the MSME finance field are making inroads in this market by innovating across three dimensions deemed to be critical to success in the lending business: acquiring new customers to ensure scale, tailoring loan underwriting to MSME characteristics and needs, and attracting affordable debt financing or investment to on-lend to MSME borrowers.

Customer Acquisition

Acquiring MSME customers has historically been a resource-intensive process, which could include multiple client visits and frequent engagement with a sales or loan officer, leading to acquisition costs outweighing potential returns. By identifying, understanding, and engaging with their target customers in ways that go beyond traditional sales approaches, lenders not only grow their loan portfolios but can also more effectively assess the creditworthiness of clients. In India, Aye Finance uses an industry cluster approach to gain insights and strong connections within specific manufacturing, trading, and service industries (e.g., shoes, brass works, garments). Tienda Pago leverages the relationships between fast moving consumer good distributors with mom-and-pop stores to acquire small businesses at scale across Peru and Mexico


In many markets, the formal and verifiable data that is necessary to assess a business’s credit risk, such as income tax records, is almost impossible to acquire. Additionally, the small loan sizes typical of MSME lending effectively rule out resource-intensive due diligence checks into an individual MSME’s financial health and creditworthiness. By leveraging alternative sources of data, partnerships, and new analytic tools, lenders can say yes to more customers while keeping a healthy risk profile. Mexico’s Konfio uses its online loan platform and taps into new sources of data such as the country’s electronic invoicing database to gather more than 5,000 biographical, social, and financial data points. Konfio’s underwriting algorithm enables them to use this data to swiftly evaluate and process a loan application. Kopo Kopo in Kenya uses small merchants’ mobile money transaction data to assess these merchants’ business trends and variations. This transforms a customer’s transaction history into a pseudo-credit history that Kopo Kopo uses to extend unsecured merchant cash advance


Innovative, emerging MSME lenders often suffer the same constraints in obtaining finance that hamper their customers; funding for such groundbreaking firms can be scarce and more expensive than for traditional banks. MSME lenders need to provide investors and funding sources with a compelling business case. In the US, Community Investment Management uses a proprietary technology infrastructure to connect investors to technology-driven lenders that provide small business loans in the United States, providing investors with a transparent look into individual loan performance as well as the social impact of the funded loans.

The examples above, along with a number other innovative lenders in Venture Lab’s portfolio, are making strides in providing the financing needed for more than 200 million underserved MSMEs across the world.

Much like the markets they serve, these lenders are themselves in need of wider and deeper support: advice and mentoring, well-targeted research, more conducive regulatory environments, and capital investment.  Moreover, the majority of the innovations that we have seen are mostly in acquisition and underwriting, indicating that these innovative lenders are still reliant on traditional providers like banks as their funding source. Banks and other funding institutions can then play a key role in supporting innovative MSME lenders by providing them with access to onlending capital in the local currency at a reasonable cost. This is crucial in enabling these lenders to be able to serve more businesses, particularly during their early days of building their loan portfolio. Incumbents don’t have to engage startups in this space in a transactional or equity-based manner; instead, they could foster collaborative partnerships or develop a co-innovation relationship. Through partnerships, incumbent financial corporations can help smaller companies grow and expand their reach, learn more about emerging technologies, and create a robust ecosystem.

By combining forces of key actors in the space, the global MSME funding gap could be narrowed faster and in turn spur economies around the world.

Venture Lab developed this report with the support of the Mastercard Center for Inclusive Growth.

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