Jeffrey Campbell

Jeff is a vice president at Mastercard Advisors supporting the Applied Predictive Technologies software platforms and has significant experience working with financial institutions as well as retailers, grocers, restaurants, consumer goods manufacturers, auto manufacturers, and insurance providers to enhance data-driven decision-making.  Jeff has helped companies apply customer, employee, and store level Test & Learn analytics to a diverse set of initiatives including network planning, direct marketing, media, merchandising, pricing and promotional optimization, operational enhancements, capital investments, and more.

He has also been a key contributor to  software development, and is named on multiple  software patents related to customer analytics, outlier detection, and others.

Jeff holds a BS and MS in Systems Engineering from the University of Virginia.

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