Accion Venture Lab Resources

Employee Stock Options Plan (ESOP) Model

Excel model to calculate ESOP allocation. Structured after the model presented in Startup Employee Stock Options Plans (ESOPs): Overview and Best Practices.

Startup Employee Stock Options Plans (ESOPs): Overview and Best Practices

ESOP Programs motivate startup employees by aligning their incentives with the growth of the business. Covers options plans, how much equity to offer, creating terms, and long-term strategies. Includes a model example and resource appendix.

Referral Program Design and Best Practices

Referral Marketing programs generate new customers while keeping past customers active. This guide is useful for entrepreneurs seeking to launch their own referral marketing program in the B2C context. It includes a case study of the program launched by Lyft, a rideshare app.

Running a Board Meeting

Effective board decks are distributed 4-5 days before the scheduled board meeting. Use this template for guidance in structuring the deck. See also: Board Best Practices

Best Practices for Building and Leveraging a Startup Board

Learn how to build and structure a board using time tested strategies. Includes tactics on effectively leveraging board member expertise and networks. Concludes with tips on planning effective board meetings.

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