Accion Venture Lab Resources

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Series A Fundraising Guide

After raising a seed round and spending time executing to further build the business, most startups are ready to begin the process of raising their Series A round. Securing Series A funding, even for the best performing companies, still takes significant work and planning. This guide can help companies prepare for Series A fundraising by providing best practices for finding investors,

Raising Wholesale Debt and On-lending Capital

For lending businesses, raising wholesale debt is critical for growing their loan portfolios, but doing so can be a challenge especially early on. This guide can help lending business navigate the debt-raising process by providing best practices for selecting debt providers, applying for debt, and evaluating debt contracts and terms.

Enterprise Sales for Fintech Products and Services

Selling fintech products and services into large enterprises, and in particular financial institutions, is challenging for any company – especially startups. This presentation provides an overview of best practices for pitching to financial institutions and draws on advice of leading fintech startups and financial institutions themselves.

Building an Effective Sales Compensation Plan

An effective sales team is the engine of growth for every early stage business. Leadership must make a number of strategic decisions for their sales team’s compensation to drive sustainable growth: How much of the sales team’s compensation should be variable versus base salary? What metrics should variable compensation be based on? How should leadership communicate and implement the

SaaS Pricing Frameworks and Best Practices

For software as a service (SaaS) businesses, determining the right pricing structure and setting price levels are critical decisions. This toolkit helps SaaS companies think about pricing based on value created for the customer and set pricing in a way that maximizes profitability. It contains a number of examples and tools to help with pricing decisions. 

Designing Sales Organization

As a company grows, its leaders must decide how to structure its customer-facing functions: should a single team serve customers in perpetuity, or should Sales and Account Management roles be split into separate teams? This resource provides context for this choice and its associated tradeoffs, and includes case studies of other young companies’ structures.

Software, Systems & Tools Survey

Venture Lab conducted a survey with its portfolio companies to learn the best software, systems and tools used for various functions across organizations. Results are shared here. We hope this data can be useful as startups explore other potential providers and evaluate options under consideration. 

Referral Program Design and Best Practices

Referral Marketing programs generate new customers while keeping past customers active. This guide is useful for entrepreneurs seeking to launch their own referral marketing program in the B2C context. It includes a case study of the program launched by Lyft, a rideshare app.

Best Practices for Building and Leveraging a Startup Board

Learn how to build and structure a board using time tested strategies. Includes tactics on effectively leveraging board member expertise and networks. Concludes with tips on planning effective board meetings.

Startup Employee Stock Options Plans (ESOPs): Overview and Best Practices

ESOP Programs motivate startup employees by aligning their incentives with the growth of the business. Covers options plans, how much equity to offer, creating terms, and long-term strategies. Includes a model example and resource appendix.

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